Welcome to JC Foundation
Where Brands Grow & Communities Thrive
We’re not just designers, we’re survivors. We support individuals coming out of addiction, trauma, and hardship rebuild their lives through branding, website design, and marketing support.
Whether you’re launching a small business, creating a personal brand, or starting fresh; we walk with you every step of the way, because we’ve been there too.
Rising from the Ashes: Jessica's Journey of Healing and Hope
JC Foundation was born from lived experience. Our founder, Jessica Fraleigh, overcame two decades of addiction, trauma, and darkness — and turned that pain into purpose. Today, she leads with compassion, guiding others in recovery through branding and creative empowerment.
"Believe in the power of your own story; every chapter of struggle leads to the triumph of a new beginning."
Branding, Marketing & Website Support for People Looking to Move Forward in Edmonton
At JC Foundation, we provide creative services to help individuals across Edmonton, and surrounding areas, rebuild their lives. Whether you're starting a small business, sharing your story, or creating something new — we offer branding, marketing, and website design made for people who’ve walked through hardship and are ready to begin again.
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Website Design for People Rebuilding Their Lives
Need a website but not sure where to start? We build accessible, professional sites for people looking to move forward — including landing pages, portfolios, or full websites — all custom-built for your goals and guided by people who’ve been in your shoes.
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Our Mission
Our vision is to create a future where people are seeking to rebuild their lives, or have just been beaten down, don’t just survive — they rise. We imagine a world where those overcoming addiction, abuse, trauma, or those just seeking growth in their business, are given the tools, support, and creative power to build meaningful brands, tell their stories, and launch something of their own.
We believe branding can be a form of healing — and design a path forward. Through accessible marketing, websites, and community-based creative services, we help individuals reclaim their voice, rewrite their story, and step into purpose with confidence.
Together, we’re building a movement rooted in compassion, love, resilience, and real transformation — one project, one person, one breakthrough at a time.
Our Vision
"Believe in the power of your own story; every chapter of struggle leads to the triumph of a new beginning."
Our core values guide everything we do — from branding and marketing to mentorship and community reintegration. We believe in using creativity as a lifeline, supporting people in rebuilding their lives with purpose, pride, and possibility.
We are rooted in compassion, lived experience, and resilience. Every brand we build is more than a project — it’s a personal mission. Whether it’s a logo, a landing page, or a marketing plan, our work exists to remind people they matter, they belong, and they’re not alone.
Through every project, we honor our values:
Empathy. Dignity. Collaboration. Courage. Hope.
These aren’t just our principles — they’re our promise.
Our Values
Resilience
We are living proof that you can come back from anything. We honor every story of survival by helping people turn pain into purpose through creative expression and entrepreneurship.
Dignity
Every person deserves to be seen, heard, and valued — no matter their past. We approach every project with respect and the belief that worth isn’t earned, it’s remembered.
Lived Empathy
We don’t guess what people need — we know, because we’ve been there. Our work is guided by lived experience and a commitment to walk alongside, not above.
Creative Healing
Design, branding, and storytelling are more than services — they’re forms of healing. We help individuals shape their narrative, own their truth, and express their vision with pride.
Second Chances
We believe in new beginnings. Whether someone is launching a business, rebuilding a career, or simply finding their voice — we show up with tools, support, and belief in their next step.
These values are the heartbeat of our mission — to build a more compassionate, creative, and empowering world for people who are ready to rise.
Collaboration is how we create lasting change. By partnering with recovery-focused organizations, mental health advocates, and small local Edmonton businesses, we extend the impact of our creative services and provide holistic support to those rebuilding their lives. Every partnership helps us grow a trusted network where healing meets opportunity — and no one rises alone.
How We Support the Community
Our roots began in the struggle. We fought for ourselves, just like you are doing now.
JC Foundation was created by people who’ve lived through addiction, abuse, and trauma — and came out the other side with a mission to serve.
We don’t just help brands grow — we help people heal, rebuild, and rise. Whether it’s designing a logo, building a website, or launching a dream, we walk beside individuals facing life’s hardest battles.
Because everyone deserves a second chance — and the tools to take it.
How We Serve
Serving the Unhoused
We partner with local outreach teams to deliver meals, winter supplies, and essential care to those living on Edmonton’s streets — meeting people with compassion, not judgment.
Supporting Recovery & Healing
From addiction to trauma, we help individuals navigate recovery programs by connecting them with resources and walking with them through next steps, not just referrals.
Empowering New Beginnings
For those rebuilding after crisis, we offer free branding services — including logo design, landing pages, and basic marketing — to help launch small businesses or job searches with confidence and dignity.
"You are not defined by your past but shaped by your courage to embrace a brighter tomorrow."
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